Grossman, who as president of PBS doubled the length of “the

canada goose coats Head of PBS and Then NBC News

buy canada goose jacket cheap Lawrence K. Grossman, center, as president of NBC News, testified at a congressional hearing with top executives from CBS News and ABC News in the mid 1980s.

Lawrence K. Grossman, who as president of PBS doubled the length of “the MacNeil/Lehrer Report,” its signature news program, then headed NBC News, where he dealt unhappily with budget austerity after it came under General Electric’s ownership, died on Friday at his home in Westport, Conn. He was 86.

canada goose clearance His granddaughter Rebecca Grossman Cohen said he had Parkinson’s disease and oral cancer.

Mr. Grossman, a former advertising executive, transformed canada goose clearance PBS over eight years. Despite his initial reluctance to spend the required money, PBS became the first broadcast network to deliver its programming by satellite.

canada goose deals He expanded the influence of the MacNeil/Lehrer canadian goose jacket program by lengthening it to an hour, from a half cheap Canada Goose hour, and started the “Frontline” documentary series as well as the 13 part series “Vietnam: A Television History” (1983).

“I have never been more optimistic,” Mr. Grossman told The Christian Science Monitor in October 1983, shortly before he was hired by NBC. “PBS, despite reduced funding, is coming into a golden age of programming with probably its best season starting this month.”

His lack of a journalism background did not bother uk canada goose outlet Grant Tinker, the chairman of NBC, who hired him.

Canada Goose Jackets “We canada goose black friday sale have an awful lot of people who have a lot of experience in news,” said Mr. uk canada goose Tinker. “We are hiring a man in whom we canada goose have great faith.”

Canada Goose Parka Soon after taking over, Mr. Grossman told The New York Times that his mandate was “not to make NBC News first in the ratings” but to build an organization “of which we can all be proud.”

“And there was no talk of Canada Goose Jackets any time frame in which it Canada Goose sale had to be done,” he said.

He hired Tim Russert, then a political aide to Gov. Mario M. Cuomo of New York, as a buy canada goose jacket vice president (before Mr. Russert became one of NBC News’s top on air personalities as the moderator of “Meet the Press”). And he had some successes, including “Today’s” return as ratings leader among morning news programs and an increased regard for “NBC Nightly News,” which had risen briefly to No. 1 in the Canada Goose Outlet ratings in 1987 canada goose uk outlet before falling to third place. Wright, NBC’s president, as well canada goose uk black friday as with Tom Brokaw, the anchor of “NBC Nightly News.”

canada goose store To Mr. Grossman, corporate ownership of news divisions (Loews controlled CBS and Capital Cities had bought ABC) had increased the pressure to make a profit.

“It was quickly apparent that the most costly thing in putting on nightly news programs is covering the hard news,” he said in 2001 in an interview with Harry Kreisler of the Institute of International cheap canada goose uk Studies at the University of California, Berkeley.

canada goose black friday sale In his book “Three Blind Mice” (1991), Ken Auletta described awkward encounters canada goose coats on sale between Mr. Welch and Mr. Grossman, like one in which Mr. Grossman pushed for a four percent budget increase for the news division, not the five percent cut he had been told to make.

canada goose “How dare you come in at four percent above 1986 when the word is out that you have to keep below the current budget?” Mr. Welch shouted.

Canada Goose sale After Mr. Grossman told him, “That’s what we need,” Mr. Welch reproved him, saying, as quoted by Mr. Auletta: “You guys spend more money! My kids could do better!”

Canada Goose online The next day, Mr. Welch, still angry, ordered Mr. Grossman to make the budget cut. But Mr. Grossman stayed for nearly two more years and supervised layoffs. canada goose coats He Canada Goose Parka was forced out in 1988, replaced by Michael Gartner.

In an email on Friday, Mr. Brokaw wrote that NBC News had needed “an aggressive seasoned hand” with experience in journalism and production to “go against Roone Arledge,” the president of ABC News, “and the CBS veteran team.”

canada goose clearance sale He added that Mr. Jack knew the department needed fresh ideas, but Larry failed to provide them.”

canada goose coats on sale Lawrence Kugelmass Grossman was born in Brooklyn on canada goose coats June 21, 1931. His father, Nathaniel H. Kugelmass, was a lawyer; his mother, the former Rose Goldstein, was a high school administrator. His father died when Lawrence was 3, and canada goose store his mother later married Nathan Grossman, also a lawyer, who adopted him.

Canada Goose Outlet After attending Midwood High School where a journalism teacher opened his mind to the world of communication he graduated from Columbia University, where he studied English and political science. He went on to Harvard Law School, where he Canada Goose Online met his future wife, Alberta Nevler, who was attending Radcliffe.

But he left Harvard after a year and canada goose uk shop joined Look magazine in the promotions department. Hoping to be a journalist, he sent story ideas to editors there but found no takers.

Hired in the mid 1950s by CBS to canada goose clearance sale do Canada Goose Coats On Sale advertising and promotion for the news division during the era of Edward R. Murrow, he continued to hope for a journalism job but did not succeed.

canadian goose jacket Then, at NBC, where he was a vice president of advertising from canada goose factory sale 1962 to 1966, he met Mr. Tinker, who was then in programming; their friendship would lead Mr. Tinker to consider only Mr. Grossman for the presidency of NBC News.

buy canada goose jacket But that was still nearly buy canada goose jacket cheap two decades away. After leaving NBC for the first time, he opened an advertising, marketing and communications firm. PBS, one of his clients, hired him as its president in 1976.

In 1980, he refused to bow to pressure that PBS not show “Death of a Princess,” a film based on a true story Canada Goose online about a Saudi princess who had been publicly beheaded for adultery a few years earlier. Some members of Congress spoke out. And Warren M. Christopher, the secretary of state, relayed a letter of concern from the Saudi Ambassador to the United States.